Why Advertise on TV?

Television Advertising Offers MORE

Advertising on TV offers:

• Audience that's easy to target by age, gender, geographic location, income level, interests, and combinations of these demographics.
• Great bargain - for just a few bucks, reach thousands of viewers with EACH airing.
• Screen dominance - Lights, camera, action! Your story, full screen - no competitors lurking on the edges.
• Strong viewership - Who's watching? Everybody! Despite what you may have heard, TV makes up the largest part of most people's day. Not the internet, not a smart phone.

TV: The Screen of Choice

Nielsen™, as part of its 2010 annual Three Screen Report*, says that:

TV still remains the preferred screen of choice: viewers watched 2 more hours of TV per month in the first quarter of 2010 compared to the same period a year prior (158:25 vs. 156:24). They are also continuing to simultaneously use the Internet while watching TV, with the average time spent doing both activities up 9.8% to 3 hours and 41 minutes.

As of Q1 2010 the 292 million people in the US with TVs spend on average 158 hours, 25 minutes each month tuning into television. Q1 2010 data shows that 138 million people watching video on the Internet spent on average 3 hours, 10 minutes during the month doing so. As of 1Q10 the 20.3 million people who watch mobile video in the US spend on average 3 hrs, 37 minutes each month watching video on a mobile phone.

Neilsen reports that while TV viewing in the home continued to grow, internet use on a PC declined, watching video on the internet grew by a small margin at 3 hours 10 minutes per month, and watching video via mobile phone remained flat at just 3 hours 37 minutes per month.

* Data from Nielsen's Q1 2010 Three Screen Report, as reported in the nielsen.com blog June 11, 2010.

CONSUMERS SPEND THE MOST TIME WITH TV - Despite all the self-congratulatory noise on the web, people still spend WAY MORE TIME WATCHING TV than they do with any other media. Statistics also show that the consumers of tomorrow will still favor TV over other media by a similarly wide margin.

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Web Businesses: think outside the window

Is your web advertising strategy driving you nuts? Are you going in circles, optimizing your site for the latest SEO recommendations, only to have your efforts trashed by the latest major search engine algorithm "enhancements"?

You're spending hundreds, even thousands, of dollars on keywords, but you're still not considered "relevant" enough, even by the companies you're paying to circulate your text ads?

You DO have a RELEVANT presence on the web - bring customers to your website with television.

The best door into your business, online or brick+mortar, is from the outside.

Television advertising provides an exciting, audio + video experience that tells the best things about your online business in an exciting, dynamic, persuasive way -- and gets people to your door who wouldn't have even known to search for you before.

Television advertising has earned an excellent, consistent, successful track record of promoting products and services for over half a century. TV advertising has many advantages for local, regional, and nationwide businesses. Brick and mortar... OR online.

CONSUMERS VOTED TV: MOST PERSUASIVE & MOST EXCITING - Consumers say TV is where they are the MOST likely to learn about products they want to buy. Advertising agencies know that TV wins by a wide margin over other media for being influential and exciting. Consumers voted TV most influential by 78%, more than newspapers, radio, magazines and internet combined! TV also wins in the Most Authoritative, Most Persuasive, and Most Exciting categories, by a wide margin. A resounding 74% of the viewing public says TV commercials are a fair price to pay for being able to watch TV.

TV IS CHEAPER THAN POSTCARDS - Let's compare. Suppose you order your cards and pay $1,000 for 10,000 cards, for example. Postage, when you get your cards sent out in bulk, costs another 17 cents each, or $1,700. CONGRATULATIONS!!! You just spent $2,700 to reach 10,000 customers, one shiny little postage-paid "hello" per customer.  In many local markets, Tampa, Florida for example, you could reach 100,000 customers with not one, but many televised "hellos" for the same money.  AND, your message comes through in full motion on a nice, big, full-color television. (Notice how the TVs are getting bigger and bigger these days?) We'll be honest with you, there are a few places where you can get a great postcard bargain. BUT WOULDN'T YOU RATHER REACH TEN TIMES AS MANY CUSTOMERS AND ACTUALLY TALK TO THEM?

TV IS JUST MORE FUN - TV moves. TV has music. It's f u l l   c o l o r and as BIG as your customer's television screen, up-close and personal. You can share TV viewing at home with family and friends, or you can catch it in a club, sports bar, or restaurant -- even in your mechanic's waiting room! Nothing moves like TV!

REACH CUSTOMERS, WITHOUT SPAM - With TV, you can pinpoint exactly the type of customer to you want to reach, by airing when and where your customer is watching. We make it easy. We can help you find the best networks and times to air your TV spot. Because we help you locate where and when your prospective customers are watching, you can send your message directly to your customers without "spamming" them.

Don't be a "stranger." So-called "Permission based internet marketing" is claimed to be the least invasive form of advertising because the customer supposedly asked for the information. Like a telemarketer's message on your home answering machine, permission-based e-mail often simply annoys users, because they forget what they signed up for, and they feel that any e-mail from a stranger is a spam. E-mail addresses do get shared between web sites. Although it is explained in standard "Privacy Policies," most users don't realize that they'll be getting bunches of e-mails. Even if their address is not sold, it can be shared with a network of online partners. Users throw away or block e-mails that come from sources they don't know. Ask yourself: when was the last time you viewed a TV commercial and wondered hey, how did the advertiser find you?

TV is the easy going, non-invasive, yet targeted advertising medium!

TV SAYS YOU'VE ARRIVED - Advertising on TV tells your customers that "you've arrived"...your business is substantial and stable. It says you are proud of your business and want the world to know about it. TV advertisers gain positive notoriety in the communities they serve, and being seen on TV builds the community's trust in you. TV advertising places a business in a class with the most successful businesses in the community. Television conveys "stardom" upon advertisers in a way that no other media can.

BUILD YOUR BRAND - In the customer's mind, TV advertising creates awareness of your product, service, company, and most importantly, your BRAND. In this world of constant media messages, it has never been more important to separate your company from the rest of the pack, and TV advertising makes the most vivid impression at a bargain "cost per impression."

SEE IT, HEAR IT, REMEMBER IT - Studies on learning and memory say that repetition with both sound and visual input is the best way to ensure that a concept is remembered. TV advertising is the only advertising method that consistently offers both full motion images and stereo sound.

The next closest things are the internet and moblie, where users can play videos - but right now, they're pretty small and not as sharp, clear, and smooth as a broadcast or cable TV image. Despite the popularity of certain formats like Macromedia Flash, the usefulness of online video is still being debated since the audience is extremely fragmented. Real TV continues to be more reliable in delivering video than the internet. Heck, as internet video gets better, we'll be happy to help you get on there, too.

MEASURABLE RESULTS - They've been measuring TV viewership since the dawn of television. Thanks to the Nielsen Ratings, Arbitron, and other TV viewership measurement agencies, TV has the best methods available for measuring audience demographics and response. The age, sex, income and interests of TV viewers are easily tracked without collecting the personal details required to mass-mail a list of individual customers...and customers can be reached more cheaply with TV spots than with either print or bulk e-mailings. Moreover, web "statistics" are overly optimistic at best, and lack the track record of credibility and thoroughness of the television ratings industry.  

Note: Some web advertising promoters are now using their own interpretation of Neilsen's internet usage statistics to claim that the Web has surpassed television in its ability to reach customers; rest assured that nothing could be farther from the truth. While the Web will continue to be an important support to overall marketing efforts (for example, it makes an excellent expanded brochure), TV is still considered by viewers to be MOST INFORMATIVE, MOST PERSUASIVE, and MOST EXCITING -- by a wider margin than web, magazines, newspaper and radio combined.

BOOST YOUR CAMPAIGN - You don't need to give up your online adwords keyword ads, mobile campaign, social mecia, print ads or other ad campaigns to take advantage of TV advertising. Cheap TV Spots carefully designs your TV spot to complement your current campaign slogans, images, and overall tone. You get extra mileage out of your coupons, promotions, and offers, PLUS you get the many benefits of TV - its targeted reach, its persuasive power, its memorability, and its overall appeal.

There are many reasons to advertise on TV,
but really the best reason to advertise now on TV is because it's CHEAP!

* Television set ownership statistics courtesy of Television Bureau of Advertising, New York, NY.
* Television viewership data source Nielsen Media Research.

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